Keynote Speaker

Author Robert G. Best is a highly sought after expert in sales, marketing and customer experience. He is a nationally recognized speaker, whose engagements take him throughout the US and Asia.

Using the latest in brain research and scientific strategies, Robb has pinpointed the key factors leading to expert performance. Robb’s knowledge and techniques, delivered in his inimitable style will radically change the way you and your team interact, and build trust with your customers, family and friends.

​His key note addresses, workshops and seminars are part standup, nonstop content, and a ton of interesting brain science.

His fascination with neuroscience has led to the development of a communication and sales/marketing system based on human behavior. Robb excels where most seminars fall short; actually teaching you how to acquire and implement new skills.

Robb’s work as Senior Advisor of Cognitive Strategy for the Elkay Corporation has helped position it as a thought leader in the industry.

His key note addresses, workshops and seminars routinely sell out, and his science blog, Mindframewithrobb, is regularly read in 14 countries. He is a 28-year industry veteran, who led a nationally recognized corporation during its most profitable years.

New Book

Robb’s new book, Brain Apps, Hacking Neuroscience to Get There explores the intersection of common abilities and genius, will be for sale during the convention.

He explains that:

“For years, most of us believed that remarkably talented people were born different, and that exceptional performance lay beyond our grasp. Now, groundbreaking neuroscience studies are revolutionizing our understanding of “genius” and how it works. Brain Apps is the first book to consolidate that research into a unifying theory for radically boosting your achievement.”

Robb combines years of study with one-on-one interviews featuring renowned scientists like Karl Anders Ericsson, B.J. Fogg, and Arne Dietrich, as well as world-class experts across a wide range of fields.

The result is a deep dive into seven key lessons needed to maximize the brain’s true potential: growth mindset, goal strategy, willpower, deliberate practice, habit formation, creativity, and flow.

Learn what a world-class chess player, a legendary musician, and a record-setting diver have in common. Discover concrete steps anyone can take to create useful automatic habits, or “brain apps.” Gain real-world insights for better attitudes, better habits, and better performance—and in the process, unlock a few secrets of your own brain.

Michael E. Workman

President of Michael E. Workman Associates Ltd., Dr. Workman has more than 40 years of experience in industrial distribution including channel optimization, research and education. He currently consults globally on distributor services, marketing, industrial sales, sales management, operations management, strategic planning, and succession planning and profitability improvement.

An accomplished author, speaker and instructor of management, leadership and business development programs, Dr. Workman has extensive experience in international training and research in wholesale distribution, distribution channel optimization, small business operations, distribution research and education, and global business systems.

A passion for education, Dr. Workman taught at Texas A&M University for twenty years and was named Professor Emeritus of the Industrial Distribution faculty in the college of engineering. He developed curricula, created course content, and helped initiate undergraduate and graduate programs in distribution for colleges of engineering and business at Baylor University, Purdue University, University of Nebraska, University of Alabama – Birmingham, TCU, and Western Carolina University.

President of Michael E. Workman Associates Ltd. since 1978, Dr. Workman consults with industrial distributors, manufacturers who sell through distributors, and industrial and contractor users of industrial products on local, state, national and global levels. He currently provides consulting for sales, marketing, negotiations, operations management, and strategic and financial planning.